Collection: Our Story

Furry Good is founded in Singapore with the mission of providing the best possible pet healthcare products and pet treats that are all-natural 🐶 🐱.

As an animal lover and a dedicated pet owner of a dog, Daniela has pursued studies in Veterinary Clinical Science and has spent time exploring many brands of healthcare products and treats in the market. Her extensive research lead her to discover that many companies compromised on quality ingredients to lower the production cost and these are left unknown to the consumers. 
She believes that transparency of quality ingredients used in pet products should equates to what human would eat and has therefore founded Furry Good Ceuticals, a pet supplements brand that aims to bring a different dimension to pet's health. She coordinated the use of top most quality ingredients in the human market with her formulated series of supplements for targeted health together with a pet nutritionist. Furry Good Ceuticals has officially launched in June 2024.

Her carefully selected freeze-dried treats series are 100% natural, single ingredient, human-grade and does not contain artificial preservatives, artificial flavourings, artificial additives, salt, sugar, and fillers. So no nasties! 
Her treats are produced in small batches from well established manufacturers from USA Minnesota and Taiwan, Taichung of which the owners she known personally through connections. 

Daniela wants the best possible for every pet because she believes that quality products are the foundation of what helps pet thrives.